With Google preferentially using the mobile version of your website for indexing and ranking, your healthcare business needs a responsive website design to rank and attract clients. This means that if your website is not responsive across all mobile devices, your rankings will plummet, traffic will dramatically reduce and your business will be in serious trouble.
Your only hope is to use website organis lead generation, instead of relying on cost per click traffic, but even then, consumers won’t be happy if your website isn’t user friendly on their mobile devices.
What is a responsive website design?
Essentially, a responsive website design is a highly converting web design that displays seamlessly on smartphones, iPads and tablets, regardless of the size of the screen. This allows visitors to easily view and interact with your website regardless of the device they are using.
11 Reasons why you need a user friendly responsive website
There are many benefits to using a responsive web design, here are the most pertinent to the healthcare industry.
1. Improved user experience: If your website responds to a change in screen size then visitors have no problems accessing menus, buttons, links and so on.
2. Increased traffic: Google ranks user friendly responsive websites higher in the search pages, increasing the traffic to your site accordingly.
3. Wider Audience: Since a responsive website design can be easily used by consumers on any mobile device, you automatically increase the number of people who can easily access your website.
4. SEO boost: Since Google favours responsive designs, you automatically receive a boost to your site’s search engine optimisation (SEO).
5. Lower bounce rates: A responsive design reduces your site’s bounce rate, which is one of the factors that Google uses to rank websites.
6. Higher conversions: A responsive website is a highly converting web design because the look and feel of your website remains the same across devices. It’s this consistency in your brand that enhances user experience and helps to increase traffic and conversions.
7. Improved visibility: SEO increases the visibility of your website in the search engine results pages. This means that when a person searches for private nursing homes, for example, your site will be one of the first presented in the results pages (all things being equal).
8. Enhanced social media coverage: A large proportion of people use their smartphones to access their social media sites. This makes it easy for these people to share links to your responsive website.
9. Higher credibility: A responsive website builds credibility with both visitors and search engines. Higher credibility leads to more quality backlinks, which in turn leads to higher rankings in the search pages.
10. Lower costs: Changes to the code of a responsive design operates across all devices, compared to older websites where changes need to be made to all versions of your website. This reduces the overall running costs of the site.
11. Greater loading speeds: A responsive website design loads much faster than older sites. This is a factor that has driven Google to preferentially rank responsive mobile websites in their search results pages.
One of the responsive website designs that we support is by White Peak Digital who are based in Brisbane. They service clients all across Australia and are experts at creating user friendly high converting web designs for the healthcare industry.
You can check them out here: https://www.whitepeakdigital.com/
