Why building your own website won’t save you money.
Building Your Own Website Leaves Money On The Table
Your website can be the single most effective tool in your marketing toolbox. A good website can drive new business, nurture current customers to be more loyal, and strengthen employee morale. While there are dozens of tools available to build your own website, you are unlikely to build a site that is as effective or productive as it could or should be. Just because you can build your own website, doesn’t mean you should.
Building Your Own Website Can Be Cheap Web Design Option But Long Term Foolish
At first glance, it may look like you’re saving money by building your own website with tools such as SquareSpace, Wix, Weebly, GoDaddy’s Drag and Drop Page Builder, or something similar. Yes, it is true, you will save yourself that one-time development fee, but imagine how much you’re losing in the long-term.
Every dollar you may save for that one-time fee could easily be lost many times over when your website isn’t working for you. Rather than saving money, building your own website can mean you’re leaving money on the table.
Knowledge Is Power When You Using A Professional Web Developer
As professional web developers, we spend a large portion of our time learning and experimenting. Web technology and best practices are constantly changing and evolving. To be in this business, you have to love learning and not be afraid of change. To stay on top of what works and what doesn’t, we regularly test new tools, hosting services and SEO techniques. It is only natural, then, that our sites are more powerful in the short term and more robust in the long term.
One enormous benefit of having a strong online presence is that you can be found by customers who are shopping for a product or a service that you can satisfy. If you service is residential plumbing you’d better rank high in search for residential plumbing in your area. Simply building a website with this service is no guarantee that you will rank at all, even if the potential customer is searching for your exact service.
To be effective at getting found you need to know how to let Google know you exist, how to develop content that your customers want, and then you must know how to format that content so that it can be found by search engine such as Google.
For A Website That Works Hire A Professional Web Developer
When you choose us to build your website, we become your partner. We stay current on the changing demands of search engines. When the tools change, we let you know. We can help you analyze the traffic you are getting and help develop content that will drive new business.
If you are interested in learning more about how we can work together to build the best website for your business today
