Are you interested in content marketing for your aged care business?
It might not be strategy you’ve considered before, but it’s very popular with many online businesses. In fact, this type of digital marketing strategy is a very cost effective way to raise brand awareness and generate leads, particularly for residential, in-home or respite care businesses.
With content marketing you can target specific sections of the population, so for example, you can actively target people over the age of 65 or 70 years of age. Essentially, this strategy involves creating and distributing content that is valuable and relevant to your target audience and doing so on a consistent basis.
This type of digital marketing strategy builds credibility and trust, strengthens customer relations, and results in better branding opportunities.
Essentially, content marketing is a great SEO tactic and is very cost effective.
1. Build credibility & trust
Brand authority, as well as trust, can be the very reason that an elderly person accesses your services, so it’s incredibly important that you build both for your business. This involves creating content that is authoritative, relevant and honest, connecting with your audience and encouraging them to contact you for more information.
When done correctly, content marketing, can quite literally, help you to not only build credibility and trust, but to also dominate your industry.
2. Strengthen customer relations
Content marketing also helps you to open up lines of communication and provides opportunities to strengthen customer relations. Marketing is not all about gaining new clients and leads, it’s also about nurturing relationships with existing clients. This feeds back into building trust and credibility and helps your company stand head and shoulders above the competition.
3. Great SEO tactic
When you write compelling content that is optimised for search engines (SEO), you increase your website’s visibility and help to increase your rankings. This brings in more traffic, leads and conversions. In fact, content creation is one of the most effective SEO strategies because it results in more visits from search engine bots, more pages indexed and ultimately, greater rankings. Publishing new content on your site also provides additional opportunities to rank for a wider range of keywords, increasing your visibility to a larger number of potential clients or their relatives. As a digital marketing strategy, content marketing is a great SEO tactic that drives traffic to your website and encourages visitors to stay and read your content.
4. Better Branding
If you want to promote your brand, then you need to invest in creating and marketing content. It’s all about building brand awareness by publishing content that is shareable. Better branding strategies, such as content marketing, create brand advocates within the community and as more people encounter and share your content, the greater your leads and conversions.
5. Very cost effective
Paid ads and social media marketing are both worthwhile strategies, but content creation has a greater ROI than either of these other options. Whilst many people block popup ads, they actively seek to engage and connect with brands, which is where content marketing comes into the picture. It’s also a lot more cost effective that many other digital marketing strategies.
For more information on content marketing or for assistance creating a digital marketing strategy for your aged care service company, call us on 0431 055 709 or send us an email.
