High-status business professionals, ranging from entrepreneurs, company owners, and health workers to Vet care, look for quality service using specific phrases. When a new client is searching for a long-tail keyword, they are looking for that special provider who can meet their wants and needs.
Here are six tips for connecting with your target audience using long-tail keywords for search engine optimisation
What are long-tail keywords?
Long-tail keywords are long but specific queries that searchers use to let search engines know the details of their needs. These phrases are usually three to five words.
Here is an example scenario for using long-tail keywords.
If you sell vintage furniture, ranking for the word \”furniture\” would be too competitive and the chances are that you would not appear at the top of organic search results. You may also rank in other types of furniture that you do not sell. However, if you consider ranking with keywords like “living room vintage furniture,” you are likely to appear in the search engine ranking for clients specifically looking for vintage furniture for their living rooms.
Why are Long-Tail Keywords Valuable for Your Website’s SEO and Traffic?
Over 90% of all search queries are likely to be long keywords. This has become the in-thing for people who use the voice search feature. The customers also find they get what they are looking for. Therefore, integrating them into your content ranks your page favorably among providers of niche products or services.
1. Long-tail words bring qualified traffic to your site.
This helps in increasing the conversion rates. Let us use the example above. Given that there are so many types of furniture, there is a chance that many people visiting a page that ranks for the word \”furniture\” would not be looking for vintage furniture. Therefore, you will have low conversion rates.
However, if the users were looking for vintage living room furniture, they would take some time to check out what you are offering, and a portion of the traffic would consider contacting you or putting a few items into the cart.
2. They Increase Your Content Visibility
When you create a website, it is important that you use long-tail keywords to improve its visibility. First, the website appears in relevant search results for people looking for the exact products you are selling. Second, you rank favourably with the right keywords, thereby increasing the chances of being found.
3. They Can Help New or Low-Authority Pages Rank Quickly
Google ranks web pages according to a few factors, including authority, quality, and relevance. A few giant industry players dominate the rankings for high-competition keywords because these pages tend to have higher authority in the form of backlinks.
But suppose your webpage is newer or you just haven\’t managed to attract enough backlinks. In that case, your \”authority\” won\’t be able to compete, even if your content is of the highest quality it can be.
In this case, you can gain a strategic advantage by being more relevant to your target audience. Targeting long-tail keywords that are more specific can create highly relevant content that answers these search terms better than other pages.
You then stand a chance at ranking for these lower-competition keywords, even without a ton of backlinks propping up your page or blog post.
4. They Will Help You Rank for Short-Tail Keywords Too
More often than not, long-tail keywords already include the short keywords for which you want to rank. This combination makes it easier to achieve both of your goals, boosting your ranking for those main keywords and your specific, targeted ones.
Quality long-tail keywords that are relevant to your audience will increase your visibility online. Karla Karpenko can help enhance the ranking of your page with search engine optimisation. Contact us today for assistance with optimising your business website.
