Content Sells, Are You Buying? Here’s What You Need to Know

Open laptop with the word content on the screen while a cartoon graphic of a rocket ship launches next to a coffee cup depicts how content sells.

Have you ever wondered why your website isn’t getting your desired clicks? In the vast network of the World Wide Web, content matters. A beautiful website means nothing if you can’t get your audience to attend and, more importantly, stay. We’re here to help. 

Engaging Content Means Engaged Customers

First of all, the secret to engagement is fresh and relevant content. It’s not enough to simply talk about your industry or your products. Your website must offer appealing content on its pages to bring in the right audience, generate new leads, and convert window shoppers into clients.

Hook, Line, and Sinker

From your website’s primary pages to your blog’s content, tying in all the factors of your business with your customer’s needs will benefit you both. Win-win! Is your current content drawing your target audience in? Without engaging content, the answer will be ‘no.’  Best practices create a clean, engaging front page that keeps your potential clients on your website. 

Keyword or SEO

Solid content will contain the best keywords and SEO benefits to increase views via any online search. The keywords you use throughout your website can bring your business in front of potential customers and give them specific pages for your services and/or products for direct clicks. Adding keywords to your content can be tricky between not having enough and spamming the search engine.  Creating evergreen or continually relevant content will collect views and clicks, giving you the SEO benefits that give you more authority on page listing with your customers’ favourite search engines. 

Internal Link Strategies

Of course, getting customers to your website is your primary goal, but are they navigating beyond the homepage to the rest of your pages? This is where internal link strategies come in. By creating engaging content throughout your website, you can embed direct links from the first landing page to the critical parts of your website. Whether you showcase a new product or service or point toward relevant articles in your blog, creating internal links can keep your audience clicking within the framework of your entire website. The longer they stay, the more likely they will engage in your services or purchase your products. 

Our Content Services Serve You

At Online Lead Finder, we do the hard work of creating new, fresh content to help you reach your business goals. By revamping your existing website or starting a new website from scratch, our services can significantly improve your customers’ viewing experience and translate their visit into a new lead. 

Inner Page Content

Every website has a set of standard pages, and while these pages are static, without new information for returning customers to view, these same pages can sink your appearance in search results. We will routinely revamp these pages for you with any current information and changes you may have, whether small or large. This service includes a photo and graphic design recommendations to attract and hold viewers. Using imagery to break up text will keep your visitors reading. 

Social Media

Your social media presence can directly impact traffic flow to your website. We can create content that best represents your brand by engaging our services, regardless of platform or character restrictions. This will encourage new and returning customers to click on your site for more information on the snippet they viewed during scrolling. 

Blog Services

Every business should have a blog. By cultivating relevant articles about your industry, product line or services, and business announcements, your blog gives your website a new breath of life. Our writers will work with your company to create new and engaging content for your blog that centres around your business goals and pulls your target audience back to your website for repeat visits. 


Our services improve your search engine optimisation by increasing the informational value for both your returning and potential customers. By improving your search position with engaging content, you will see a significant increase in your website traffic, new leads, and all of your overall business goals.  We will stimulate activity for your product line with promotions targeted to the products or services you’ve chosen to showcase.  We can establish, maintain and expand active lists of customer emails and create relevantly targeted email communications that comply with all applicable laws and encourage click-backs to your website. 

We’re Here to Help

At Online Lead Finder, we understand that not all business owners have the ability or time to create engaging content independently. Let us take this ongoing and necessary service off your plate. We can help fill this need in your business with our team of writers motivated to grow your business and its reach.

Why Choose Us

We have partnered with Verblio, the friendliest content creation platform in the business. Verblio vets all potential writers, with only 4% of applicants approved to join the team. Through this partnership, you will have access to subject-matter experts. Since 23% of Verblio writers have Master’s degrees or higher, we ensure your content is fresh and relevant. With this partnership, we can offer a cost-effective content creation service with local support and feel our clients have grown to expect from us. 

Types of Content Available

Our writers have a vast array of available content types: 

  • Blog posts
  • Web page copy
  • Press releases
  • Product descriptions
  • Article writing
  • White papers
  • eBooks
  • Technical writing
  • Big Content Projects

Their knowledge base spans many industries, including: 

  • Accounting & Finance
  • Automotive
  • Business Consulting
  • Cannabis
  • Construction
  • E-commerce & Retail
  • Education
  • Engineering
  • Entertainment & Gaming
  • Fashion & Apparel
  • Fitness
  • Food & Nutrition
  • Garden & Floral
  • Health & Beauty
  • Healthcare/Medical
  • Home Repair/Maintenance
  • Hospitality
  • Human Resources & Talent
  • Insurance
  • Interior Decoration
  • IT & Data Security
  • Landscaping
  • Legal
  • Marketing & Advertising
  • Non-Profit
  • Pets
  • Photography
  • Publishers
  • Real Estate (Commercial & Residential)
  • Security
  • Senior Services
  • Solar & Sustainability
  • Software
  • Transportation & Logistics
  • Travel
  • Web Design & UX

You Are in Control

When you engage in our services, we will assign an account manager to you. Your dashboard will show you all your requested content and articles submitted for those requests. You can review your content and request edits before acceptance and payment. This ensures the content you buy is the content you want. 

We’re Here to Help

When you’re ready to invest in your website, the staff at Online Lead Finder is here to help. Feel free to contact us at 1300 253 956 for more information about how our services can breathe new life into your online presence with plans tailored specifically for your business. We look forward to hearing from you!