Did you know that more than 50% of all traffic to websites comes via the search engines? In comparison to only 15% from paid advertisements and a low 5% from social media, that’s a massive amount of free traffic!
These figures make search engine optimisation (SEO) a very sound investment. The problem is, however, that you need to keep your site’s SEO up to date, because the techniques are constantly changing. So what are the latest SEO trends that you can implement in your website for 2021?
Increasing website access for the elderly or disabled
With the introduction of Google Assistant, Apple Siri and Amazon Alexa, websites that leverage voice search technology will benefit greatly in 2021. Just imagine how useful voice search technology can be to the elderly, visually impaired or disabled, in fact anyone who has problems using a keyboard for their online searches will benefit from this strategy.
Trusted websites are ranking higher
Google’s E-A-T algorithm is now a fundamental component of how search engines rank websites. It’s based on a brand’s Expertise, Authority and Trustworthiness. This means that websites who publish relevant, up to date, informative and engaging content will start to become more visible in the search pages during 2021.
Ranking first in Google Maps
Using Google Maps to outrank the competition is a trend that will continue to increase in 2021. This is because Google Maps lists local businesses near the top of page one, providing these companies with a huge boost in free traffic.
Faster websites rank higher
The opening speed of your website in a visitor’s browser is a ranking factor in Google’s mobile-first campaign and this is will only increase during 2021. This can be achieved in many ways, including compressing image files and loading plugins that optimise your page speed.
Mobile friendly sites rank higher
Google’s mobile-first campaign means that if your website isn’t optimised for mobile devices, it won’t be ranked highly by the search engines (remember speed is only one ranking factor). Google is even using the mobile version of your website as their main go-to, so if it’s not mobile friendly, you are in trouble. Check out your site’s mobile performance on the Google Search Console page.
Increasing engagement with quality content
Part of being a trusted website is that you write quality content that your visitors want to read. So Google uses your site’s bounce rate and the time people spend on your website as indicators of your site’s relevance to visitors. This reliance on the trust factor will steadily increase during 2021, meaning that quality content is a priority.
Optimising for Google’s RankBrain
RankBrain is a machine learning search engine algorithm that has been gaining usage by Google over the past few years. It was created to make people’s online searches easier by responding to the intent of your query, rather than the typed words. The bottom line is that RankBrain will steadily increase from processing 15% of current online enquiries to 100%. The way to optimise your site for this algorithm during 2021 is to write quality content using plenty of relevant keywords that increases the authority of your website.
You can tackle many of these trends in 2021 by simply optimising your website for visitors, making your content relevant, informative and engaging.
For help optimising your aged care service company’s website in 2021, call us on 0431 055 709 or send us an email enquiry.
