What Is Search Engine Optimisation Marketing?


Google Optimisation

To affectively connect with your new client

Search engine optimisation is a process used for Google optimisation by having a company website operating so that it is found by clients who are searching for your services. It is the process used to optimise a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

A successful company website has Google optimisation so that when a new client who is searching for a service will find your company to use as their chosen provider. By having an affective site you will be able to attract the traffic that is searching to “Get your service or to learn more information.

By establishing who your target market is and creating an avatar that goes into knowing what they look like, demographic type and sound like will assist with the direction of the marketing.

The keyword research and evaluation around what your avatar is typing into search engine is about recording the organic keywords and phrases that is specific to the service topic. This is so your company website ranks high in the organic section of Google search results.

Search engine optimisation – seo optimisation is an approach to gain trust with your new clients and to answer questions on their minds. It’s important to answer the public questions and it’s important to know what questions the public want answered. By knowing what questions the public is asking we are then able to write articles that are around a topical topic which will create engagement and quality traffic.

The successful way to find out what the public are asking about a topic is to go to a website called “ Answer the public by Ubersuggest” website URL https://answerthepublic.com/ this tool is great.

One of the contributing factors to get this success the company website is to be designed and created with strong foundations to get the success of a conversion such as a booking. By getting a company website set up with strong foundations such as having a site that is designed with an affective layout for the clients to intuitively navigate through the site.

Search Engine Optimisation

Is also about being the best source for insightful information around your service, this approach over time will make you an authoritative sticky site.

As every company has their own unique approach through driving with strategic methods that are in a align with current trends. By using search engine optimisation as an approach to utilise the powerful Google search engine and target your clients who are searching for you.


Statistical fact from Google 

76% The percentage of people who search on their smartphones for something nearby and visit a business within a day. ( 28% of those searches for something nearby result in a purchase. ) ( Google )

Search Engine Optimisation –

method to attract more traffic to your company website is great way to get new clients. To keep the momentum of the traffic to a website you will need ongoing website support and monitoring.

This ongoing website growth support is a seo strategy to make you look like your website is active the following points is what covered by the ongoing website growth.

  • By posting consistent articles that are relevant to your new clients
  • Local directory listings
  • Website security
  • Updates – Updating of software

Get a lead generating machine.


The best part about seo optimisation is that it’s not ALL about the technical set up or the statistic around a keyword or phrase or even getting the best perceived photo!

By creating an affective message on your company website you are able to achieve the emotional connection between clients and the company by expressing empathy to the clients situation they are experiencing.

By  fixing the disconnection between client and company by being findable, meaningful, and compelling.

Online Lead Finder Has You Covered