What is the purpose of a website?

What is the purpose of a website?

The Purpose of Practical Information Websites?

The purpose of an information website is to showcase specific, helpful information to a target user/audience so that the audience learns something new or understands a topic. These websites are search engine optimised around actionable information and may contain “how to’s”, tips and tricks, guidance, support information, directions, instructions, etc.

The Purpose of Blogs / Articles?

The purpose of a blog / article is to provide a conversational style information on a topic it also provides regular updates on the website or web page, that is written in an informal or conversational style. Blog / article can vary from personal and professional and be for entertainment purposes or used as an online journal or used by commercial businesses to keep their customers informed.

The Purpose of Service-Based Business Websites?

The purpose of a service-based business website is to convince website visitors that they should become customers of the service company. This is done by positioning the company as a dependable, trust worthy and experienced service provider in the target market.

Visitors will pre-screen potential service providers by reviewing their websites before they make any phone calls. During this process, they are trying to find the best company that will meet their specific needs. They are trying to ascertain how expert the company is, the quality of the work they will receive, whether the provider has a good reputation and how long the company has been in business. Visitors can be helped by providing them with information and articles which demonstrate your knowledge, a visual portfolio of your work, videos, customer testimonials and so on.

Need a commercial website help?

No matter what kind of website you may want to build, Online Lead Finder can help you build a website with a purpose.

If you’d like to learn more about how we can help you build an effective website call 0431055 709 to discuss a strategy that will work for you.